Technology | Advanced Internet Technologies

Why Branding Is So Important

aitdev — Mon, 02 Oct 2023 15:48:46 +0000

Today, we are going to discuss branding and why branding is so important for your business.

Promotes Recognition

Effective branding spreads the good news about your business. Your brand identity promotes fast recognition of your product, services, or industry. When your brand is recognizable and remembered, you will have more customers. People are more likely to purchase from a brand that is familiar to them. What your company represents can be seen from your branding. Customers recognize your business through your brand identity. The look, feel, and message created by your brand will distinguish you from the rest on the market.

Builds Trust

Branding helps build trust in your customers. This trust will arise as people get to know your business, reassuring you can deliver your services and products. Customers (and potential customers) will start trusting your business more. Effective branding not only helps to create a target market for your business, but it also guarantees that customers will come back and keep purchasing your products or services.

Proclaims Deliverance

Effective branding shows the values of your company and what you stand for. On the other side, it also shows what you are not for the clients. Your brand proclaims that you are the solution to your clients’ problems or needs and that you can keep your promises to clients. Customers will be testing your product as well as your ability to deliver services. If you have effective branding, your business will connect with your target audiences and will be more likely to succeed at these tests. Branding shows that you can deliver services to your customers.

Connects Emotionally

Powerful branding is built on emotions. You cannot underestimate the power of emotions in purchasing products or services by customers. Taking into account the research that has been carried out, many consumer purchases are made based on emotion and not to logic.

It is a well-known fact that people are fond of ideas, stories, and concepts that are emotionally grounded. To explain, an emotional bridge is built between the stories and the brand. Effective branding produces emotions in customers that they can directly associate with your product or services. Usually, it takes milliseconds for your audience to become emotionally engaged with your brand. To sum up, most buyers develop brand loyalty due to their emotions but not logic.

Unites and Connects Audience

Developing a core set of brand principles, missions, visions, and values usually constitute effective branding. The result of a well-built brand for customers is to connect with a business on a deeper and more personal level. Thus people (and consumers) are connected and united around brand identity.

Brings Financial Value

Your brand is your asset. Effective branding will bring more sales and revenue for your business. If your branding marketing strategies are correct, it will create significant financial value for your business.

AIT’s Web Design Services

If you want to improve your branding, you should have an effective website. If you are currently in the market for a new website, AIT is a one-stop solution for custom-built websites. We can walk you through the process with a dedicated web design team to create the website you have always envisioned. Below are just a few of the features and benefits included with our basic package:

1. Custom Web Design & Development

2. Dedicated Project Manager

3. Domain Registration

4. Logo Design

5. Structured Data

6. SSL Certificate

7. Monthly Web Hosting

8. On-Page SEO

9. Mobile Responsiveness

10. Cross-Browser Compatibility

11. Google Page Speed Testing

12. Google Analytics Tools

13. US Based Support

14. Monthly Website Maintenance

15 Website Analytics

16. cPanel Control Panel

You can look at the quality of our work for yourself on our portfolio page. Contact us today by phone

at 1-800-878-4084, email us at bizdev@sales.website-dev.ait.tools, or schedule an appointment today for

a courtesy consultation and ask how we can help your business with a new website.

Understanding SSL Certificates

aitdev — Mon, 02 Oct 2023 15:46:53 +0000

Secure Sockets Layer (SSL) is a security technology. An SSL certificate is a protocol for servers and web browsers that guarantee the details that are collected are private. SSL encrypts your data and secures them from hackers. This ensures that all data you have disposed of will remain private between the web server and the browser.

To explain, it is required for companies that request personal information from a user to have SSL certificates on their website. For instance, sensitive information such as payment information, passwords, email can be copied by hackers if it is not secured by SSL. When you see https:// you can be secured that your information is safe.

There are different types of certificates. The Certificate Authority (CA) is a software that runs and grants these certificates. All SSL certificates include encryption, validation, and domain number. All SSL certificates are subject to encryption, validation, and domain. To explain, there are domain, organization, and extended validation corresponding for encryption and validation certificates.

EV SSL

Firstly, the most expensive SSL Certificates is Extended Validation (EV) SSL that shows the padlock, HTTPS business name, and country. If you need identity assurance, you should obtain this certificate. Moreover, if you are the company that collects data, with web payments, you need EV SSL.

To obtain an EV SSL Certificate, you have to own the domain you are submitting. You will need to prove it. EV SSL Certificate shows your end users that you are legally collecting the data (e.g. credit card number, etc.)

OV SSL

Organization Validated (OV) SSL Certificate verifies your organization and domain validation if they are real. The small green padlock with the company’s name on the browser is an Organization Validated (OV SSL) Certificate. The CA verifies the owner of the domain before issuing an OV SSL. The CA then checks if the organization is legal. This certificate provides a moderate level of encryption. To compare, the EV SSL Certificate ensures the strongest encryption, however, the OV SSL Certificate is easier to obtain and costs less.

DV SSL

The Domain Validation (DV) certificate secures the domain but not subdomains. This certificate provides a low level of encryption. To explain, you don’t know who receives the encrypted information. You do need to present a lot of documents to obtain it. The right of the applicant to own the domain will be reviewed by the CA to get DV. It is the quickest SSL Certificate that you can obtain.

Wildcard SSL

Wildcard SSL Certificates covers domain and subdomains. Wildcard SSL Certificates ensure you if you have a certificate for one domain. You can use the Wildcard for your website, your email, and blog subdomains (e.g. mail.name.com and blog.name.com). To sum up, it is better to buy a Wildcard SSL Certificate than different SSL certificates for a number of domains. This one will be cheaper than obtaining multiple SSL certificates for multiple domains. To conclude, you can use the Wildcard SSL certificate for your subdomains.

UCC SSL

Finally, Unified Communications (UCC) SSL Certificate are Multi-domain SSL certificates that permit multiple domain names. Unified Communications (UCC) SSL covers up to 100 domain names. In the beginning, this Certificate bridged communication between a single server and browser. Now, UCC includes multiple domain names by the same owner on the same certificate.

On the other hand, a single Domain SSL Certificates aimed to protect one domain. To explain, a Single Domain SSL Certificate does not protect subdomains. If you purchase this certificate for name.com, you can’t use it for blog.name.com, etc. A Single Domain SSL protects one domain. The thing to remember about this certificate is that you can’t use it to ensure subdomains or a completely different domain.

AIT’s Web Design Services

If you are currently in the market for a new website, all of our websites are custom-built by a dedicated web design team and includes an SLL certificate. Below are just a few of the features and benefits that are included with our basic package:

1. Custom Web Design & Development

2. Dedicated Project Manager

3. Domain Registration

4. Logo Design

5. Structured Data

6. SSL Certificate

7. Monthly Web Hosting

8. On-Page SEO

9. Mobile Responsiveness

10. Cross-Browser Compatibility

11. Google Page Speed Testing

12. Google Analytics Tools

13. US Based Support

14. Monthly Website Maintenance

15 Website Analytics

16. cPanel Control Panel

You can look at the quality of our work for yourself on our portfolio page.

or schedule an appointment today for a courtesy consultation and ask how we

can help your business with a new website.

Choosing the Right Images for Your Website

aitdev — Mon, 02 Oct 2023 15:43:39 +0000

Images can create a powerful connection with potential and current clients visiting your website. In our blog, we will consider all the important steps to choose the right photos that can easily convert your site visitors. To start, image criteria for your website are the following:

Quality Comes First

Firstly, visitors related to the quality of website images with the quality of your products or services. Quality images show you are professional. High-definition images are essential for your website. You should try to use high-resolution images and large pixel images. Also, take into account the size of the images; they should look great both on desktop and mobile devices. Your website should not have smudged, pixilated, or odd-sized images. Your visitors will immediately see the poor quality of your photos. Be careful not to lose potential customers with bad quality images. Choose quality, high definition photos for your website.

Brand Identity Relevance

Secondly, your images are your brand identity. Images are very important for brand awareness. They should perfectly represent your business, and the images on your website should do the talking for your brand. They should be relevant to your brand and depict your business type and goals. Choose visually appealing photos that correspond to both for your business.

Appropriate Colors

Your images should be consistent and appropriate for your website. The images should fit your website from color to filters to cropping to orientation. You should carefully choose the images and their colors so they can strengthen your brand identity and make your website cohesive. At the same time, they should not be a distraction. In summary, your images should present a consistent with both your website and the narrative of your brand.

Visual Hook

Images hook your viewers. To attract potential clients, you should have a great picture on your homepage to hook your viewers. People like nice, visually appealing images. Thus your content should be powered by the image. Moreover, your images should be powerful, hold the visitor’s attention, and produce interest in users to know more about your products and services.

Images over Text

Your website’s content is very important, but it is advisable to have your images as a centerpiece of the page. Pages with images will hold the user’s attention more than those with just content. There should always be a balance of content and images on your website. It is better to replace a lot of text with a perfect photo that shows your brand identity and will ultimately bring you more visitors than overload your website with long pages of content. A professional web designer will know how to contextually use images and how to hook the viewers (check the AIT’s portfolio page for more information on designing your website). Images produce a strong visual appeal for your audience. Besides, you cannot achieve such an effect with the text.

To conclude, images produce a quicker effect on attracting your visitors and will help them to remain on your website.

Authentic Images

You can convert your customers if you show real people on your website. Your visitors are looking for authentic images. Your website photos must show real people that are relative to your business. Visitors tend to reflect on the photos they see. When visitors see your website photos they want to be able to find similarities with your images (e.g. smiling faces, friends, family, travel, etc). Furthermore, whether they would like to purchase your products or services may depend on the similarities they have found with your website photos and themselves. Try to avoid using stock photos from the internet that can be found on other websites. This will show your visitors that you lack credibility. Consequently, this will negatively impact your sales. On the contrary, make your images relative to your business and take them with real people. Authenticity is key to attracting new visitors.

Evoke Emotions

Moreover, the images that represent your products and services reinforce the customer’s decision to buy. These photos reaffirm your customers’ choice to purchase on your website. It is important what emotions your images evoke when your customers see them. Furthermore, we all know that emotions play a great role in our purchasing process. Correctly selecting images can provoke visitors to purchase products or services.

Call-To-Action Images

Finally, your images should be call-to-action images. You should persuade your visitors to take action on your website. That is why they are called actionable images. For instance, call-to-action photos are widely applied in the food industry (e.g.Burger King, McDonald’s, Starbucks, etc.). In summary, with actionable images, your photos not only hook the audience but also allow your visitors can easily purchase your products and services.

Photo Galleries and Slideshows

Photo galleries look more professional. Multiple images should be grouped in an image gallery. Your photos will then be displayed in columns and rows. Thumbnails can be used by the user so they can click on the photos to view full-sized images. Another option to make your images more accessible to your visitors is with a slideshow.

To conclude, image galleries and slideshows make your website look good. They are simple to create, particularly in WordPress using a grid gallery plugin. Photo galleries and slideshows do not occupy a lot of space. Moreover, they look great and hook the visitors’ attention. They are visually appealing and engage viewers to keep exploring your website.

AIT’s Web Design Services

In summary, your images should tell a story of your brand, reinforce your content, keep your visitors’ attention, and call your visitors to action. AIT’s professional graphic designers can create the website for you, professionally contextualizing the use of images, so they can be visually appealing and hook visitor’s attention. If you are currently in the market for a new website, all of our websites are custom-built by a dedicated web design team that can walk you through the web design process to create the website you have always envisioned. Below are just a few of the features and benefits that are included with our basic package:

1. Custom Web Design & Development

2. Dedicated Project Manager

3. Domain Registration

4. Logo Design

5. Structured Data

6. SSL Certificate

7. Monthly Web Hosting

8. On-Page SEO

9. Mobile Responsiveness

10. Cross-Browser Compatibility

11. Google Page Speed Testing

12. Google Analytics Tools

13. US Based Support

14. Monthly Website Maintenance

15 Website Analytics

16. cPanel Control Panel

You can look at the quality of our work for yourself on our portfolio page.

or schedule an appointment today for a courtesy consultation and ask how we can

help your business with a new website.

How To Increase My Website Traffic

aitdev — Mon, 02 Oct 2023 15:37:28 +0000

You need a strategy to increase your website traffic. Getting more visitors to your website will automatically increase your sales. Here are ways to increase traffic to your website.

Publish Content

Posting good content is critical for attracting new customers. Blogging makes your website interesting for visitors and enlarges your visibility on Google. You have to establish authority in your subject by publishing evergreen content. You should make your content appealing to your audience. It should be diverse with data-driven pieces, infographics, videos, etc. You can also vary the length and format of the evergreen content to get as many visitors as possible. It is advisable to have longer content that ranks higher in Google’s search results, and the content should be knowledge-based.

The headlines of your content should be compelling. Your blog headlines should be eye-catching for the visitors. If the headline is not carefully chosen and thought about before publishing, even with interesting content, you will fail to attract readers.

Consequently, to increase traffic with content marketing, you need to create content that people want to share and link to, create infographics, produce video content, interview leaders in the industry, add social share buttons, write knowledge-based articles, internally link your content, add new content weekly, and keep your content up-to-date.

Guest Writing

Guest writing can easily boost your traffic. Collaboration is fruitful for your business. It will help you promote your brand to a larger audience and will be rewarding for your business. As you establish relationships with others in your field, it makes your traffic grow, your audience becomes larger, and your sales increase. However, you should only post high-quality, original content because Google eliminates (or even worse-penalizes) low-quality guest blogging. Guest blogging will increase blog traffic when it is posted on a reputable site and contains valuable content. Furthermore, you can also share content from other pages that will also help to increase your website traffic.

Improve Your On-Page SEO

Optimizing your content for search engines is important to boost your website traffic. Embedding links and keywords in your content will help your SEO. But you should be careful with too many keywords that can make a bad impression on your visitors.

You should target long-tail keywords that correspond to appropriate website searches. To drive your traffic, you should apply internal links to new content. Do not forget about the meta descriptions and try to make the best of image alt text.

Implementing schema micro data can further help to boost your traffic. Using schema for SEO makes better rich site snippets and improves click-through rates. Applying a micro data formatwill make it easier for search engine bots to find and index your pages.

In summary, to drive traffic to your website with SEO, you should improve your on-page SEO, research new keywords, optimize your content with long-tail keywords, build on competitor keywords, make a few good guest posts each month, and apply natural link building.

In conclusion, if you are not paying attention to your on-page SEO, you are losing visitors and your potential clients as a result.

Use Social Media

You should promote your content. Social platforms such as Twitter, Pinterest, and Instagram help advertise and visualize your brand. Facebook is usually chosen for the advertising business. Posting your content to LinkedIn has now become a valuable business-to-business publishing platform, so you should publish your content regularly on LinkedIn. Social media will help you to increase your website traffic, but this requires time, patience, and a constant posting schedule.

To enlarge the influx of visitors to your website traffic through social media, you need to have a Facebook page and build a community of followers, launch a YouTube channel and go live, use Instagram to drive traffic, get involved with influencers, build a loyal community on Twitter, be active on LinkedIn, and, if applicable, use the power of a good podcast. In summary, posting your content in the above-mentioned social networks will increase your website traffic to a large following.

Advertise Your Content

In order to boost traffic quickly with advertising, you should start running Facebook Ads, Reddit Ads, Twitter Ads, Google Ads (PPC), and YouTube Ads. You can choose from a variety of YouTube ad formats such as TrueView ad, TrueView Discovery, or Bumper. Furthermore, you can buy ad space on similar sites, advertise via ad networks, and use retargeting to advertise your content.

Moreover, to increase your website traffic you should be engaged with communities and participate in forums. In order to boost website traffic, you should be active in niche-focused online communities, participate in Quora, use Reddit to promote your content, share images on Pinterest, and develop Slideshare presentations. You can also promote your website and business offline by sponsoring events and advertising at conferences. Moreover, you can generate more traffic to your website by optimizing your website focusing on mobile usability, speeding up your website, optimizing your click-through-rate, examining analytics data, researching your competitors, and finally determining your best traffic source and scale.

Email Marketing

Email marketing can boost the influx of visitors to your website. There are so many new ways to drive your traffic, but email marketing remains a powerful tool. According to the research, 91% of consumers check their email daily. A friendly email reminder can increase your website traffic, but your email marketing should be moderate. You should be careful not to be persistent with email sending as it can annoy your current and potential clients and consequently decrease traffic.

Distributing press releases can also generate organic traffic as it brings more awareness of your brand. If your press release was correctly distributed, it will be seen by a big audience that will positively impact your website traffic that will directly increase your sales.

In summary, to boost your traffic by sharing extra goodies, creating free products, tools, hosting contests and giveaways, creating free online courses, running webinars, creating Quizzes With a “Share Results” Feature, using email marketing and brand partnerships.

Having researched to know the best mode to increase your website traffic, we can state that staying constant and professional with your content, contributing to and posting guest writing, and sharing posts can influx the new visitors to your website. On the other hand, organic traffic will be boosted by improving your on-page SEO. Furthermore, advertising plays a huge role in attracting new customers to your website. Promoting your business in social networks will boost your traffic drastically. You should be active on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and take an active part in your field communities and events to present your content for the larger audience. All of these together will be effective to increase your website traffic.

AIT’s Web Design Services

If you are currently in the market for a new website, all of our websites are custom-built by a dedicated web design team that can walk you through the web design process to create the website you have always envisioned. Below are just a few of the features and benefits that are included with our basic package:

1. Custom Web Design & Development

2. Dedicated Project Manager

3. Domain Registration

4. Logo Design

5. Structured Data

6. SSL Certificate

7. Monthly Web Hosting

8. On-Page SEO

9. Mobile Responsiveness

10. Cross-Browser Compatibility

11. Google Page Speed Testing

12. Google Analytics Tools

13. US Based Support

14. Monthly Website Maintenance

15 Website Analytics

16. cPanel Control Panel

You can look at the quality of our work for yourself on our portfolio page.

or schedule an appointment today for a courtesy consultation and ask how we can

help your business with a new website.

How To Get Started With WordPress

aitdev — Mon, 02 Oct 2023 15:33:02 +0000

If you want to set up a new website, you should start with WordPress. WordPress is a content management system (CMS). If you already have an idea of what your website is about and know what content you have and what products or services you will offer, you can use WordPress.

If you have never created your own website, WordPress is a great way to build many different types of websites. To start using WordPress, you should choose a web hosting provider and set up your hosting account, then buy a domain name and install WordPress. Once you have installed WordPress, you will need to customize your site’s design, choose a theme, add plugins for more features, create your site’s pages, import and export your content, setup Google Analytics, etc. Below are the most important steps to start creating your website with WordPress.

Step 1 Choose a Hosting Service

To begin with, you should probably start with shared hosting. Many hosting companies have their advantages and disadvantages, so you may want to shop around before deciding on your hosting company. AIT has been in the hosting business for more than 20 years and is known for its

budget-friendly shared hosting plans.

Step 2 Choose a Domain Name

A domain name is your web address; technically speaking it is part of a URL that identifies IP addresses. Your domain name should reflect the purpose of your site; it should suit your business and be eye-catching and memorable for people. When you have chosen your domain name, you should see if it is available for purchase. Many hosting companies also offer domain registration services, including AIT. Once you have determined that your domain name is available, you should purchase it and associate your domain name with your hosting plan. To do this, you can check with your hosting provider to find instructions.

Step 3 Install WordPress

Many hosting providers will automatically install WordPress for you. Follow the instructions on their website. Once WordPress is installed on your hosting plan, you can start setting up your website. If you want to test your first blog post, you can create one by clicking on “posts > add a new”in the WordPress dashboard menu.

Step 4 Select Your Theme

Creating your WordPress site is an exciting experience. The way your website will look is defined by the theme you select. WordPress provides both free and paid themes for your website. Many pre-made themes are free to install. You can choose pre-installed themes at WordPress by clicking on “appearance > themes”in the WordPress dashboard. Paid themes offer additional variety and features for your site.

Step 5 Add Plugins

To add contact forms, galleries, sliders, newsletter subscription forms, and other elements on your website, you will need to use plugins. Without requiring you to write or edit code, WordPress provides free plugins for your site. Depending on the functionality of your theme, these apps will add new features to your website.

Step 6 Add Pages

Every website has at least one page. Additional pages to consider might be a contact page, a portfolio, a gallery, or a store page. To create new pages in WordPress, go to ”pages > add new”. Usually, a website has at least a couple of pages depending on the purpose of the site. It is also recommended to have a blog page to post news or updates.

Step 7 Import and Export Content

When you run a site, it is important to know how to import and export content for your website. Tools to import and export content are essential. To move content from the WordPress website, you can apply the export tool that will download XML files of your site’s content. On the other hand, to bring in your content from another website you can use the import tool.

Step 7: Setup Google Analytics

If you are starting your website, it is recommended to install Google Analytics, as you can easily check how many people are visiting your site, where the visitors are coming from, and what they are doing on your website. Google Analytics will show you how much your site has grown over time. To get a free Google Analytics account, please visit their website and sign in with your Gmail account.

AIT’s Web Design Services

These are the essential steps to start with WordPress. If you are currently in the market for a new website and do not want to do it yourself, all of our websites are custom-built by a dedicated web design team that can walk you through the web design process to create the website you have always envisioned. Below are just a few of the features and benefits that are included with our basic package:

1. Custom Web Design & Development

2. Dedicated Project Manager

3. Domain Registration

4. Logo Design

5. Structured Data

6. SSL Certificate

7. Monthly Web Hosting

8. On-Page SEO

9. Mobile Responsiveness

10. Cross-Browser Compatibility

11. Google Page Speed Testing

12. Google Analytics Tools

13. US Based Support

14. Monthly Website Maintenance

15 Website Analytics

16. cPanel Control Panel

You can look at the quality of our work for yourself on our portfolio page. Contact us today by phone at 1-800-878-4084, email us at bizdev@sales.website-dev.ait.tools, or schedule an appointment today for a courtesy consultation and ask how we can help your business with a new website.

How to Install a WordPress Theme

aitdev — Mon, 02 Oct 2023 15:25:41 +0000

Want to install a WordPress theme but do not know how to do it? Check this blog!

Picking a theme for your WordPress website is an important step. WordPress provides a variety of themes to choose from. When you have installed your theme, you will be able to experiment with plugins, add-ons, colors, and formats. This process is exciting and artistic. Before you have the new look of your website, you have to get familiarized with how the WordPress Theme installation process works. Setting up a WordPress theme is not complicated, but it might be time-consuming.

Pick a WordPress Theme

First, you have to figure out what type of theme you want to install. There are a lot of themes that you can setup. You can consider using one of the themes offered by WordPress in their WordPress.org theme repository, a free theme from an external website, or a paid/premium theme from an external website or marketplace. After you have chosen the exact theme you want for your website, you can proceed with installing it.

Install Your WordPress Theme

Now, we will provide you some tips on how to install your theme quickly. Installation is a straightforward process if you have chosen to install a theme from WordPress.org theme repository. You should go to your WordPress Dashboard then navigate to “appearance > themes” and click “add new.” Start typing your theme’s name (that you have previously selected from the repository) in the top right search bar. When you have found your theme, click the press bottom to install it. This is the easiest way to install a theme.

On the other hand, if your theme is from a third-party marketplace or downloaded from an external website, the theme must be uploaded to the WordPress Dashboard in a.zip file format. The website that you purchased or selected your theme from most likely already provided it in the form of a .zip file, but if somehow you are not able to find it – you should contact the theme’s developer to help you.

Once you have your .zip file, download it to your computer. The process of installing a third-party theme is similar

to the one described above. On your WordPress dashboard, navigate to “appearance > themes” and click on

“add new.” Instead of searching for the theme, upload the theme at the top of the next page. You should

select “choose a file” from your computer, select the theme’s .zip file from your computer, and click on “install now.”

Once you have done this, WordPress will install your preferred theme. Finally, you can preview it by selecting

“live preview” or select “activate” so your website theme will become visual to everyone.

Change Your WordPress Theme

If you would like to change your WordPress Theme, the process is similar for the setup of the theme from WordPress.org theme repository described above. Navigate to ”appearance > themes” to choose the theme you prefer, click on it, and then activate it.

To get more information about using WordPress, you can check our blog here.

AIT’s Web Design Services

1. Custom Web Design & Development

2. Dedicated Project Manager

3. Domain Registration

4. Logo Design

5. Structured Data

6. SSL Certificate

7. Monthly Web Hosting

8. On-Page SEO

9. Mobile Responsiveness

10. Cross-Browser Compatibility

11. Google Page Speed Testing

12. Google Analytics Tools

13. US Based Support

14. Monthly Website Maintenance

15 Website Analytics

16. cPanel Control Panel

You can look at the quality of our work for yourself on our portfolio page.

or schedule an appointment today for a courtesy consultation and ask how

we can help your business with a new website.

Why You Need a Mobile-Friendly Website

aitdev — Mon, 02 Oct 2023 15:19:27 +0000

Mobile browsing is a new normal in 2020, so when designing your website, you should consider a mobile responsive website. Having your website mobile-optimized has become the industry standard. It has also become an important ranking factor for websites. All of the top-ranking websites are optimized for mobile devices, and a mobile-friendly website is a must-have for web design in 2020.

A mobile-friendly website expands your audience, brings potential clients, makes your brand stand out, improves your social media opportunities, and almost guarantees a higher conversion rate and better sales for your business. It also shows that you innovate, have considered your current and potential clients by offering them easy navigation, and you are lean and future-ready. The benefits of the Mobile-Friendly Website are the following:

Mobile Usage Rise

People will not come back to their computers as their primary machine to use. Mobiles usage will only expand. The majority of your website’s visitors will access it with a smartphone instead of a computer. It is a new way of life – a Mobile Life. Moreover, new smartphones, wearable devices, and other new technologies will continue to be developed. Everyday consumer demand only grows on mobile usage. Technology and global commerce are correlated positively, and businesses should catch up with new trends in technology.

Mobile-friendly websites have become a new important feature in website design. In summary, if you want your business to be present through all these market upgrades, you should ensure that your website is mobile responsive.

Google Favors Mobile-Friendly Websites

Search engines reward sites that are mobile-friendly. According to Google standards, a web page should take two (2) seconds to load. 87% of people use their mobile devices to Google search at least once per day. Around 60% of Google searches are from mobile devices. Google gives preference to mobile-optimized websites, and Google’s first page results are optimized for mobile devices.

Mobile Responsive Websites Impress Customers

A responsive website can make your website impressive to your clients. To ensure a consistent structure and experience on all mobile devices, mobile-friendly websites adapt to the device in design, layout, image, and all other elements. If you do not ensure a mobile-optimized website, you risk losing potential customers. To explain, people do not like to figure out how your website works on mobile if it is not responsive. 97% of users judge a website if it is mobile-friendly or not, and 57% will not recommend your business if your website is not mobile-optimized. Moreover, if your website is not responsive, you look outdated and cannot attract new visitors which will directly decrease your website traffic. To learn more on how to increase your website’s traffic, you can read another one of our blog posts here.

Around 52.2% of all Internet traffic corresponds to mobile users, so if you don’t have a mobile-friendly website you may lose potential traffic. A mobile-responsive website guarantees you that your website will look outstanding across all devices with the same colors, logo, etc., so your mobile responsive website will look great for all of your users.

Mobile-Friendly Websites Provide Comfortable Navigation

The worst thing that your website could do is make feel your customers frustrated when they use it on their mobile devices! They will leave your website if it is difficult to navigate and takes more time then usual. If your website is not mobile-optimized, you make your visitors have to manually adjust your site’s pages, which will irritate them. As a result, potential customers will navigate to your competitor’s mobile-responsive website.

Mobile Optimized Websites Produce Higher Conversion Rates And Sales

Mobile responsive websites provide you an economical online presence. Mobile users buy more. According to research, 35% of mobile users make a purchase at least once a week compared, while only 15% of computer users make the same purchases.

Mobile-responsive websites are accessible, and they directly enhance the customer experience. People are more likely to buy if they are comfortable with the website. Customers are impulsive, and mobile-friendly sites can be easily accessed from any place. Furthermore, if you provide 24/7 access to your business, you can easily convert your customers. Mobile-optimized websites provide you this opportunity. To conclude, consumers are more likely to purchase, complete Calls to Action, fill forms, and subscribe to newsletters via mobile devices that will help you to obtain higher conversion rates and sales.

Mobile Responsive Websites Facilitate Social Media Advertising

It is a well-known fact that social media profiles are mostly accessed by mobile users. For example, 90% of Facebook users are mobile device users. A successful social media marketing strategy should include a mobile-friendly website. Furthermore, on social media, all activities are mobile-responsive. You should be able to share your products, services, web pages, and content on social media from your website.

Your website should be effective, enjoyable, and easy to use. You should optimize your website for comfortable mobile usage. In summary, your website should be responsive across phones, tablets, and desktops.

AIT’s Web Design Services

In our basic package for Web Design, AIT provides mobile responsiveness. Features that are provided in the basic package can be checked on our portfolio page. Below are just a few of the features and benefits that are included with our basic package:

1. Custom Web Design & Development

2. Dedicated Project Manager

3. Domain Registration

4. Logo Design

5. Structured Data

6. SSL Certificate

7. Monthly Web Hosting

8. On-Page SEO

9. Mobile Responsiveness

10. Cross-Browser Compatibility

11. Google Page Speed Testing

12. Google Analytics Tools

13. US Based Support

14. Monthly Website Maintenance

15 Website Analytics

16. cPanel Control Panel

or schedule an appointment today for a courtesy consultation and ask how

we can help your business with a new website.

Getting Started with Web Design

aitdev — Mon, 02 Oct 2023 15:16:04 +0000

To start with Web Design, you have to learn the basics. Firstly, you have to know the basics of web development, so you should start with a basic understanding of web code & web hosting. To get started with Web Design, you have to learn both HTML and CSS programming languages that are used to create a website. HTML and CSS are cornerstones of a website. You will need to study HTML, CSS, PHP, and JavaScript.

Learning The Basics

Hypertext Markup Language (HTML) is the coding language used to describe the content on a web page and how it is structured. HTML codes words into headlines, paragraphs, and footers and places photos, videos, and graphics on your website. You can learn more about the HTML basics.

Cascading Style Sheets (CSS) is the code that indicates browsers how to format and style the HTML for a web page. CSS basics will explain how you need to start. CCS makes your content, colors, and fonts look good. This programming language helps you to create and to be artistic with designing your website.

There are a lot of free online courses on the basics of programming, where you can learn how to code with HTML and CSS, JavaScript, jQuery. You can check the following sites for more information for the coding classes on code academy, Code School, treehouse and JavaScript basics to learn the mentioned programming languages.

Applying Design Tools

There are a variety of tools that will help to build your website like code editors, frameworks, and testing tools. Essential tools that every web designer should have are a code editor, an image editor, and an FTP application. The famous tools for the mentioned purposes are Adobe Dreamweaver, Adobe Photoshop, and FileZilla. File Transfer Protocol (FTP) is used to transfer files from your computer to your web hosting server computer. If you are looking for an alternative to Photoshop, some say that Sketch is easier to learn. You can check out free tutorials on YouTube to save time to learn more about how to use design tools. You can also learn how to install the software you need for web development from a step-by-step guide here: Installing basic software.

Learning Design Concepts

To become a designer you have to learn how to think like a designer. For that purpose, you have to know the basic concepts of design. You can start with recommended websites as Teamtreehouse and Lynda.com site for learning good design practices.

Coding with HTML and CSS

After you have learned the basics of HTML and CSS programming languages, you can start building your website. CSS will style your website, and you can be creative with the placement of images and videos on your website. Knowledge of web development will help you to get the website you envisioned if you know how to code and how to use design tools.

HTML will help you structure your website content. Your content can be a set of paragraphs or a list of bullet points. You can insert page images or data tables. With JavaScript, you can add features to your websites such as animation, dynamic styling effects, and games.

Purchasing a Hosting Plan

In order to publish your website, you will need to order a web hosting plan with a web hosting company. AIT provides Web Hosting. You can rely on AIT to provide reliable Web Hosting platforms including Linux, Windows, and cPanel.

Testing and Publishing Your Website

Once you have finished writing your code and organizing the files that make up your website, you need to put it online so people can find it. This site describes how to get your simple sample code online with minimum effort.

You can publish your page after you have used FTP client login to your web hosting service and upload the website. This site can help you how to go live with your code step-by-step.

AIT’s Web Design Services

If you are not quite ready to design your own website but are currently in the market for a new website, all of our websites are custom-built by a dedicated web design team that can walk you through the web design process to create the website you have always envisioned. Below are just a few of the features and benefits that are included with our basic package:

1. Custom Web Design & Development

2. Dedicated Project Manager

3. Domain Registration

4. Logo Design

5. Structured Data

6. SSL Certificate

7. Monthly Web Hosting

8. On-Page SEO

9. Mobile Responsiveness

10. Cross-Browser Compatibility

11. Google Page Speed Testing

12. Google Analytics Tools

13. US Based Support

14. Monthly Website Maintenance

15 Website Analytics

16. cPanel Control Panel

You can look at the quality of our work for yourself on our portfolio page.

or schedule an appointment today for a courtesy consultation and ask how we

can help you create your new website.

How to Install a WordPress Plugin

aitdev — Mon, 02 Oct 2023 15:13:17 +0000

After you have installed WordPress, you need to learn how to install a WordPress plugin. Plugins allow you to add features to your WordPress site like contact forms, slideshows, shopping carts, etc. WordPress plugins are like apps for your WordPress website. WordPress provides a large variety of plugins. Some plugins are free, and others require you to pay for a license.

There are different ways to install WordPress plugins. You should consider your level of WordPress knowledge before deciding how you want to install your plugin. Installing a plugin via the WordPress dashboard is an easy way for a beginner. An intermediate user may be able to install a plugin via SFTP. Depending on the way you want to follow, you will need to search for the plugin within the WordPress dashboard or manually upload the plugin via SFTP. We will discuss how to install WordPress plugins, so you can choose the one that suits you the best.

How to Install WordPress Plugins via WordPress Dashboard

If you want to utilize the easiest way to install a plugin, then this is your option. You should login to your WordPress Dashboard then navigate to the Plugin section and click on “Add New.” You can then start searching for a plugin that you want to install.If you still not sure which plugin you want to install, you can check out featured, popular, and recommended plugins that are offered by WordPress. When you have chosen the plugin, click on “Install Now.” When your plugin is installed, click on “Activate Plugin.” Now, your plugin is ready to use. Your plugin will appear on the WordPress dashboard on the left-hand side.

Install Paid WordPress Plugins via WordPress Dashboard

In order to install a paid WordPress plugin, you will need to use the WordPress Admin Plugin Upload. Paid plugins are not available in the WordPress plugin directory, so you cannot directly install them via searching the WordPress Dashboard. You will download the paid plugin from the source in a Zip file. You should then in the WordPress admin area navigate to the Plugins Section “Add A NewPlugin.” You will then click on the “Upload Plugin” button on the top of the page that will open the plugin upload form. Click on “Choose File” and select the plugin file you previously downloaded to your computer. Click on “Install Now” when you have selected the file. The plugin file will be uploaded and installed by WordPress. You will see a success message when it is installed. To start using the plugin, you just need to activate it by clicking “Activate Plugin.”

Install WordPress Plugins via SFTP

If you want or need to install your plugin manually, you should do it via secure FTP. This way is much more complicated than installing directly through the WordPress Dashboard. To start, you should choose the plugin you would like to install from the WordPress plugin directory and manually download it. When you downloaded the plugin from the WordPress repository, it will be transferred to a Zip file to your computer. Now, you need to unzip the file. You can unzip it through SSH. Extract the directory contained inside the Zip file and put it in a directory on your computer. You should then connect to your site’s server using FTP. Afterward, navigate to the /wp-content/plugins directory and upload the plugin folder tothe /wp-content/plugins directory on your web server. The plugin folder should contain all the files for the plugin. Now when the files are uploaded, proceed to the WordPress admin area, in the admin menu click on the Plugins. You will then need to activate the plugin, and it is ready to be used.

For more information on WordPress, please check our blogs on How To Get Started With WordPress and How to Install a WordPress Theme.

AIT’s Web Design Services

1. Custom Web Design & Development

2. Dedicated Project Manager

3. Domain Registration

4. Logo Design

5. Structured Data

6. SSL Certificate

7. Monthly Web Hosting

8. On-Page SEO

9. Mobile Responsiveness

10. Cross-Browser Compatibility

11. Google Page Speed Testing

12. Google Analytics Tools

13. US Based Support

14. Monthly Website Maintenance

15 Website Analytics

16. cPanel Control Panel

You can look at the quality of our work for yourself on our portfolio page.

or schedule an appointment today for a courtesy consultation and ask how

we can helpyour business with a new website.

How to Install a WordPress Plugin

aitdev — Fri, 29 Sep 2023 15:53:18 +0000

How to Install WordPress Plugins via WordPress Dashboard

Install Paid WordPress Plugins via WordPress Dashboard

Install WordPress Plugins via SFTP

For more information on WordPress, please check our blogs on How To Get Started With WordPress and How to Install a WordPress Theme.

AIT’s Web Design Services

1. Custom Web Design & Development

2. Dedicated Project Manager

3. Domain Registration

4. Logo Design

5. Structured Data

6. SSL Certificate

7. Monthly Web Hosting

8. On-Page SEO

9. Mobile Responsiveness

10. Cross-Browser Compatibility

11. Google Page Speed Testing

12. Google Analytics Tools

13. US Based Support

14. Monthly Website Maintenance

15 Website Analytics

16. cPanel Control Panel

You can look at the quality of our work for yourself on our portfolio page.

or schedule an appointment today for a courtesy consultation and ask how

we can helpyour business with a new website.